Interior of a store with Dr. Martens logo on a brick wall, leather backpacks displayed on a wooden shelf.

Dr Martens Store Roll Out Programme, Europe

Project Overview

Client:
Dr Martens

Project Name:
Store Roll Out Programme Europe

Form of Contract:
JCT Minor Works

Project Value:
£3 million

Location:
Europe

Services Provided:
Quantity Surveying, Project Management, CDM

Dr. Martens logo with "AirWair with Bouncing Soles" text.

This rewarding yet demanding programme involved the fitting out 15 new stores in Belgium, France, Netherlands, and Germany.

Following site identification, Baker Mallett led a UK based, travelling delivery team in fitting out new stores of circa 300 square feet for occupation by the client. The fit out included new floors, ceilings, showroom furniture, M&E installation, IT and racking. Each fast track project took on average 5-6 weeks on site to complete.

Locations in Amsterdam and Paris were particularly challenging due to the fact that the stores were located in buildings of historical interest.

Exterior view of a Dr. Martens store with a large sign and poster advertising boots, located on a city street with brick buildings.
Interior of a shoe store with shelves displaying various shoes, bags, and apparel. Exposed brick wall and signage reading 'The Original Icons.'
Wall display of various shoes in a store with a sign reading 'The Next Revolution' above them. Shoes include boots, dress shoes, and sandals in black, red, and blue. Exposed brick walls frame the display.
Dr. Martens store interior with backpacks on display and brand signage on brick wall.